An innovative product, nationally and internationally
Developed for animal owners to improve animal health and welfare, it is a smart ear tag that brings innovation at both national and international level.
Smart ear tag for farm animals
Your herd’sunheard voice.
From yield to profit. equlaq is a smart tag that works quietly in your animals’ ears. All day long it follows temperature and movement; when an animal comes into heat, a birth draws near or heat stress sets in, it lets you know before you would have noticed.
22:10Karakız is restlessBirth may be approaching; let your vet know
13:30Heat stress is rising in the barnWe recommend turning on the ventilation
09:15Sarıkız may be in heatBest hours for insemination: 14:00–20:00
Smart ear tag.Tag, connect, follow.
equlaq is a smart ear tag that collects a range of biometric and environmental data to monitor the health and safety of animals. Using sensors and advanced analytical methods, it processes this data to track and report on their daily activity and state of health.
Support for sustainable livestock farming
With solutions that create added value, it gives animal owners meaningful support in farming sustainably.
Trust earned along the way.
TÜBİTAK 1812 BiGG Seal of Excellence
We were one of 153 ventures selected from 2,885 applications.
US$30,000 for a 3% stake
The investment earned under the TÜBİTAK BiGG 2023-1 project was formally made and its registration completed. Post-money valuation of US$1,000,000.
EU CASCADE · Farmtopia call
In the Farmtopia call of the European Union’s CASCADE programme, equlaq passed the pre-selection and the second stage.
Most Innovative Herd Management and Tracking Systems Award
Our technology received this award at the Agri Plus Agricultural Innovation Awards.
EU CASCADE · Guardians call finalist
In the Guardians call of the European Union’s CASCADE programme, we were among the finalist ventures with equlaq.
BiGG+ Seal of Excellence
We were awarded a Seal of Excellence for the second time, in the BiGG+ Seed Investment call.
What you can’t measure,you can’t manage.
In traditional livestock farming, animal health, welfare and sustainability rely largely on experience and manual observation. Four areas of crisis make clear the need for a transformation built on objective data from the field.
The health and animal welfare crisis
- Sudden temperature swings lead to heat stress
- Monitoring relies on manual observation and experience
- Illness is noticed late
- Yield, fertility and immunity are lost
The state, incentive and policy compliance problem
- Incentives are based on animal numbers
- Incentives invite bad-faith practices
- There is no objective data on welfare and health
- Digital identification is lacking
The shortcomings of conventional ear tags
- They provide identification only
- They collect no biometric or environmental data
- There is no early warning mechanism
- The gap in biodiversity and digital data persists
Environmental sustainability and plastic waste
- Pressure from the green transition and the climate is growing
- More than 140 tonnes of plastic ear tags are discarded every year
- 80% of them are left in nature
- Contamination means they cannot be recycled
SourceZeytünlü, Akarsu and Sivri, 2025
A day,with equlaq.
The tag measures all day long and only disturbs you when something important happens. Here is what an ordinary day might bring.
- Morning summary
A quiet night
Before you head out for milking, a short summary arrives on your phone: the herd’s movement and the barn temperature are normal.
- Heat
Sarıkız is moving more
The rise in movement may be a sign that she is coming into heat. The best hours for insemination are given in the notification.
- Heat stress
The midday heat has warmed the barn
When temperature and humidity rise together, the herd comes under stress. equlaq notices and lets you know, suggesting ventilation or shade.
- Movement
Boncuk barely wandered today
She moved less than usual all day and lay down often. equlaq notices and lets you know, so you can check on her in the evening.
- Birth
Karakız is restless
The change in her movement may be a sign that birth is approaching. You are alerted in good time to let your vet know.
equlaq notices and lets you know; diagnosis and treatment are always for your vet to decide.
A birth,first steps.
Hearing that a birth is near means spending that night at the barn door knowing, not guessing. The rest is that beautiful moment that feels like the very first time, every time.
Seven strengthsthat set our solution apart.
Not just identification: measurement, analysis and early warning work together. With this added value, equlaq makes your whole herd manageable in a single system.
Real-time monitoring and analysis
Biometric and behavioural data are processed in real time; decision support steps in instantly.
Integrated camera system
With visual verification, your herd can be watched remotely from a single screen.
Modular design and customisation
An expandable hardware architecture that adapts to different species and farm set-ups.
Comprehensive sensors
Temperature, movement and environmental data, gathered in a single device.
Data analysis and alert system
Early warning algorithms flag critical situations in advance.
Balance of price and performance
The highest data value in its class, at an accessible cost.
Designed and made in Türkiye
Designed and manufactured entirely in Türkiye; secure supply and a home-grown solution.
From field to insight,one flow.
What sets us apart is not a single model, but the way the data collection, pre-processing, transmission and decision layers are designed together. equlaq is built on a self-sufficient technology stack, designed and made in Türkiye, that runs from pre-patent R&D to the device in the field.
Field
Temperature, movement and environmental sensing in one module; long-lasting performance in the field.
Pre-processing
Data are pre-processed on the device; measurement carries on uninterrupted, even when the connection drops.
Analysis
Anomaly and trend detection reveals actionable thresholds, before illness takes hold.
Action
Secure transfer from field to cloud; a clear, actionable view on the dashboard.
What makes it innovative
The whole chain, from sensor to decision support, is designed to put animal welfare and measurable efficiency in the field at its centre.
- Multi-sensor, edge-enabled data processing algorithms
- Continuous activity and behaviour monitoring for each individual animal
- An early warning and decision-support mechanism focused on animal welfare
- Traceability infrastructure for natural and organic farming
- Region- and species-specific data that contribute to the green transition and biodiversity
Herd, alerts, map and One Health scorecard; on computer and phone, with the same account.
Gains in the field,alignment in policy.
equlaq offers farmers greater efficiency, and offers everyone from the public sector to industry a monitoring and policy infrastructure built on objective data.
For farmers
- Sustainable management of animal health and welfare
- Fewer losses from straying, animal deaths and operational wastage
- Traceability and transparency for natural and organic farming
- A lighter workload for farmers and greater operational efficiency
- Data that contribute to the green transition and biodiversity
For the public sector and industry
- A data bridge between policy and the field
- A digital monitoring infrastructure that generates data from the field, aligned with the goals of Türkiye’s 12th Development Plan
- Decision support that makes the health, welfare and sustainability dimensions of growing animal numbers manageable
- A holistic systems approach to sheep and goat farming that addresses traceability, efficiency and environmental impact together
From a single deviceto a working ecosystem.
equlaq aims to be more than a device that collects data in the field: it brings animal health, farmers’ decisions and sustainability together on the same infrastructure.
Vision goals
- Reliable field data from sensor technology designed and made in Türkiye
- Continuous health and behaviour monitoring
- Early warning and timely decision support
- Infrastructure adaptable to different animal species
- From field data to policy insight
- Sustainable and scalable production
Five data layers, one monitoring infrastructure
Every tag produces standardised biometric, behavioural, geographical and climate data. This data forms a layered value chain, from the management of an individual herd to sector-wide policymaking.
- Health and welfare data
- Productivity data
- Geographical data
- Climate and environmental data
- Sustainability and emissions data
one monitoring infrastructure
Built on anonymised data and data security certifications, the aim is a sustainable data ecosystem that can feed decision support in the field, across the sector and in the public sector.
Real herds,real data.
Images of equlaq hardware at work in the field and on the farm.
Gümüşhacıköy · Amasya
With equlaq,from yield to profit.
Your quote is tailored to the size of your herd and the modules you choose.